Before we got to know about keyword research, we need to know what is a keyword.
What is a Keyword?
Keyword is a word or a phrase that is searched on search engine by user to find information, product, or services. These keywords act as a sort of instruction to search engines so that they are able to give what user have searched for. Result of the searched query appears on search engine result page and your website will appear on that page if your website contains any information, product, or service related to what user had searched for.
For example: if your business sells women suits, then the potential keyword would be, “best women suits”, “affordable women suits”, “cheap women suits”.
By targeting the right keyword according to the relevancy of your business/services, you can align with the right sort of audience who are searching for, and this improves the chances if getting ranked on search engine results pages (SERPs).
What is Keyword Research?
Keyword research is the process of identifying and analyzing the words and phrases that what people are using to find out particular information, product, and service.
It is particularly a process of determining that what people are mostly typing on search engine for a particular business and on what keywords the websites are being ranked (what most keywords are searched and which websites are being ranked). It is a technique that most of the businesses and marketers opt to know what people are mostly searching for.
Keyword research is the most important and main part of Seo. It is beneficial for Seo as well as general marketers. Additionally, keyword research can help marketers for finding out those words that they haven’t thought of which might be helpful for them while making new content or page.
Why Keyword Research is Important?
Keyword research has its own benefits.
Targeting the right audience
Targeting the right audience means understanding the correct group of people to whom you want to reach with your content, product, or services.
Reaching out to the correct sort of keywords that are attracting towards your website increases the relevancy of content, product, services within your business.
Targeting the right audience ensures that you are not wasting your time on reaching out to those audience which is not interested in your business.
Understanding search intent
As we know there are four search intents ( which are informational, navigational, commercial investigation, transactional ), we have to know that by which intent user is searching for the query. This helps us to engage us with the users which helps us to align the content on the basis of users need, which is a crucial success for Seo.
Competition analysis
Analyzing competition helps to find out high competitive keywords, content gap. It will help to know the points that also we can do to get our website ranked. This will help to know that how they are posting their blogs, strategy of backlinks, basically will help to know that how they have done their Seo, so that we can get some help.
